Terms & Conditions

In these Terms and Conditions, unless the context otherwise requires, the following words and expressions shall have the following meanings: -

"B Infinite" or "B Infinites" means B Infinite Loyalty Program card(s) issued by BLoyalty to Member(s);

"BCard" means the physical or virtual Membership card issued by BLoyalty to the Member

"BLoyalty" means BLoyalty Sdn Bhd (Company No. 154570-W);

"Co-branded BCard" means physical or virtual Membership card issued jointly by BLoyalty and its Merchant partner to the Merchant's members

"Member" or "Members" means individual(s) who has been accepted by BLoyalty as participating member(s) of the Program in accordance to the Terms and Conditions set forth herein;

"Membership" means membership to the Program in accordance to the Terms and Conditions herein;

"Merchant" or "Merchants" means the participating merchant(s) of the Program;

"Mobile App" means the B Infinite application made available for downloading into the Member's Android or iOS mobile phone

"BPoints" means the BPoints awarded to Members for purchases and redemption of Rewards at participating Merchants' outlets;

"PIN" means a 6-digit Personal Identification Number that is only known to the Member

"Program" means the B Infinite Loyalty Program operated by BLoyalty;

"Rewards" means the products, services, rewards, gifts or other benefits made available by BLoyalty under a rewards program established by BLoyalty which may be redeemed by Members;

"Website" means the website owned and operated by BLoyalty in relation to the Program and located at www.binfinite.com.my or at such other domain name registered by BLoyalty.


These Terms and Conditions (including the Policy on Privacy and Data Protection) govern the award and use of BPoints by Members, and set out the terms of the agreement between BLoyalty and each Member with regards to the Program. A person intending to participate in the Program can sign up and register for the Program with BLoyalty by applying for a BCard and can then earn BPoints on various purchases at participating Merchants' outlets. By applying to register with the Program or using the BCard, a Member is deemed to have accepted these Terms and Conditions. The Member is agreeable to provide the mandatory information required for the purpose of registering as the Member for the BCard. BLoyalty may, in its sole discretion decide and without the need to assign any reason, refuse an application made by any person to be a Member.

BLoyalty reserves the right to amend these Terms and Conditions at any time and from time to time as it deems fit at its absolute discretion and with or without prior notification to Members. Members may obtain the updated version of these Terms and Conditions from B Infinite's website www.binfinite.com.my or the Mobile App. Notwithstanding the foregoing, continued use of the Website or Mobile App will be deemed to constitute your acceptance of the new Terms and Conditions. Failure to observe the Terms and Conditions stated herein by a Member may result in termination of Membership.

BLoyalty reserves the right to, at any time, vary or terminate the Program or any privileges under the Program or withdraw the B Infinites from use with or without prior notification to Members and without being liable in any way to Members. BLoyalty may, at its sole discretion, remove any or all Members from the Program at any time.

The Program is operated by:
BLoyalty Sdn Bhd,
16th Floor,
Menara Cosway,
12 Jalan Imbi, 55100 Kuala Lumpur.
Email: enquiry@binfinite.com.my
Call centre: 03-2141 8080 (Monday to Sunday, 9.00am to 6.00pm)

Unless stated otherwise in writing by B Infinite and/or Co-brand Merchants, Membership is open to individuals who are 18 years of age and above. Residents and non-residents of Malaysia may apply for membership.

BCard is a privilege card and is non-transferable. It is not a credit card, debit card, prepaid nor a charge card.

BCard is given out to Members without charge. For Co-branded BCard, membership fee is determined by Co-brand Merchants.

A Member may use B Infinite only in participating Merchants' outlets or at such places or on such items as BLoyalty may specify from time to time.

No annual fee will be charged for the Membership. For Co-branded BCard, annual fee is determined by Co-brand Merchants.

BCards must be presented to the cashier of the participating Merchants' outlets BEFORE each purchase to record the amount spent. BCards presented after the transaction will not be accepted for points accumulation.

There shall be no accumulation of BPoints for backdated receipts, special savings, offers, bulk purchases and sales, unless otherwise stated.

POINT ACCUMULATION WILL BEGIN FROM NIL. Members are advised to keep all receipts for at least 6 months of each qualifying period in the event of discrepancies in the accumulated BPoints.

BPoints expire 36 months from the issuance date on a first in first out basis. BPoints can be used as cash to buy things from merchants but cannot be converted to hard cash nor transferred to any third party.

BPoints Awarding and Redemption

BPoints will be awarded at a rate agreed between BLoyalty and Merchant when a Member purchases goods or services at participating Merchant's outlets. Items that are not eligible for BPoints will be determined by respective Merchants. BLoyalty may alter the method and rate at which BPoints are awarded at its discretion from time to time. Each Point is equivalent to the value of RM0.01 (1 Sen) or such other value as BLoyalty may revise from time to time. For any Cross-Border transactions, BPoints will be awarded and converted back to the local denomination at a rate determined by BLoyalty.

BPoints will also be awarded for the value of items redeemed when a Member redeems for goods or services at selected Merchant's outlets (please refer to the Website or Mobile App for further information). A Member may redeem partially or all his BPoints subject to the Member complying with the procedures for redemption. BPoints may be redeemed at the participating Merchant's outlets, through the Website, Mobile App or by any other methods as BLoyalty may determine from time to time. Member is required to input a valid 6-digit PIN for each redemption upon request from merchants. BLoyalty reserves the right to reject any Redemption with invalid PIN. Once redemption has been accepted by BLoyalty, it cannot be cancelled, exchanged or returned. BPoints cannot be exchanged for cash and can only be used for redemption of Rewards. Rewards may be redeemed by a Member using BPoints or a combination of BPoints plus cash/card/vouchers. No BPoints will be issued if redemption is made by a Member online through the Website. On confirmation of redemption, BPoints used for redemption will be deducted from the Member's account and if applicable, additional BPoints equivalent to the value of Rewards will be added to the Member's account.

All goods and services are subject to availability and further subject to all applicable legal rules and the terms and conditions (including booking requirements, cancellation restrictions, return conditions, warranties and limitations of liability) as imposed by the supplier of the Reward and BLoyalty. BLoyalty makes no representation or warranty of any kind (whether express or implied) with regards to the condition, fitness for purposes, merchantable quality or otherwise of any Rewards redeemed. When BPoints are used to redeem for a Reward that is to be supplied by a third party, BLoyalty may (but is not obliged to) act as an intermediary between the Member and the third party. BLoyalty will use its best endeavours to ensure such Rewards are supplied by the third party. BLoyalty shall not however be responsible for any failure or delay by a third party to supply such Reward, or loss or damage to such Reward during delivery.

BPoints cannot be used for redemption until they are credited into the Member's account. BPoints will be recorded in the Member's account only after the Merchant has notified BLoyalty of the details of the relevant transaction which BPoints are issued. The BPoints will be recorded in the Member's account depending on the frequency of notification from the respective participating Merchants. For any Cross-Border redemption, BPoints will be converted to the local denomination at a rate determined by BLoyalty and deducted accordingly.

General Provisions

BLoyalty may, at its discretion, replace or substitute any advertised Reward with a similar Reward.

A Member may check his BPoints online at the Website or Mobile App or via short messaging service (SMS). Charges will apply for checking of BPoints via SMS.

In the event of a failure or breakdown of any equipment or system used in connection with the Program, BLoyalty may refuse request for redemption or to award BPoints on any transaction. BLoyalty and the Merchants shall not be responsible or liable in any manner in the event BPoints are not awarded or redemption cannot be made or a Member is unable to check his BPoints, due to any failure in the equipment or system used in connection with the Program.

The use of the Website and Mobile App is at the Members' own risk. Members are responsible for the security of their user login ID, password and PIN. BLoyalty accepts no liability for the disclosure of the user login ID or password or PIN by the Member to a third party, whether intentionally or not. BLoyalty reserves the right to block a Member from accessing his account online if BLoyalty has reasonable grounds to suspect that fraud or misconduct has been committed by the Member or a third party.

While BLoyalty uses reasonable efforts to include up to date information in the Website or Mobile App and in all its publications, BLoyalty makes no warranties or representations as to their accuracy, reliability, completeness or otherwise. The contents, materials, products or other services available in BLoyalty's publications or accessible through the Website or Mobile App are on "as is" and "as available" basis. BLoyalty disclaims all warranties (express or implied) including but not limited to, merchantability, fitness for purpose and non-infringement, in relation to the contents, materials, products or other services published in any of its publications or available on the Website and Mobile App. BLoyalty does not warrant that the Website and Mobile App will be error-free, free of viruses, bugs or other harmful components or access to the Website or Mobile App will be uninterrupted. Members are responsible to implement security measures in their computers or Mobile phone before accessing the Website or Mobile App. BLoyalty shall not be liable in any way for any direct, indirect, punitive, incidental, consequential or other damages howsoever arising out of (i) the use of, or access to, the Website or Mobile App; or (ii) delay or inability to use or access the Website or Mobile App; or (iii) for any content, information, material, products or services published in, posted on, advertised in or obtained through BLoyalty's publications or the Website or Mobile App.

A Member may apply for a new BCard at selected participating merchants' outlets or create a virtual BCard via Mobile App if it is lost or stolen, subject to payment of any charges or such other terms, if applicable, imposed by BLoyalty for replacement of card. The BPoints balance at the time the BCard was lost or stolen may (at the sole discretion of BLoyalty) be transferred to the new BCard upon request by member.

Notification of any matter in relation to the Program shall be deemed given to Members if it is made via any one of the methods below:
• by posting on the Website; or
• by sending an email to Members who have provided email address to BLoyalty; or
• by publication in a newspaper; or
• sending by ordinary post to the last known address of Members appearing in BLoyalty's records.

If BLoyalty sells or transfers the Program to another party, BLoyalty may transfer all of BLoyalty's rights and obligations under these Terms and Conditions without any consent from any Member. BLoyalty may further disclose and transfer all and any information and data which BLoyalty holds or which resides in the system of BLoyalty in relation to the Members and all transactions made by Members, including purchase and redemption transactions ("Information") to the new transferee, or disclose any such Information to a prospective new buyer. The Member hereby unconditionally and irrevocably agrees to such transfer and disclosure of the Information to the new transferee or the prospective new buyer.

BLoyalty will only be liable to a Member (and not any other third party) who suffers loss in connection with the Program arising from BPoints being wrongly deducted or non-credit of BPoints entitled by a Member and in such a case, BLoyalty's sole liability will be limited to crediting to the relevant Member's account such BPoints which have been wrongly deducted or should have been credited but were not. BLoyalty shall not be responsible where: (i) there is no breach of a legal duty of care owed to such Member by BLoyalty or by any of BLoyalty's employees, staffs, authorized personnel or agents; or (ii) such loss or damage is not a reasonably foreseeable result of any such breach at the time BLoyalty enters into this agreement with such Member; or (iii) any increase in loss or damage resulting from breach by such Member of the Program.

BLoyalty and the Merchants are not responsible or liable to the Members for indirect, consequential or economic losses, loss of profits, loss of opportunity or punitive damages of any kind.

BLoyalty may further establish rules, procedures and policies in relation to any matter regarding the Program, all of which shall form part of the Terms and Conditions. These Terms and Conditions as set out herein shall prevail in the event of any conflict or inconsistency with any other documents, statements, rules, procedures, policies or communications, issued by BLoyalty, including FAQ, advertising or promotional materials.

Member confirms that he has read, understood and agreed to be bound by the Privacy Notice of BLoyalty (which is available at www.binfinite.com.my), as may relate to the processing of his personal information. For the avoidance of doubt, Member agrees that the said Privacy Notice shall be deemed to be incorporated by reference into this Terms & Conditions.

These Terms and Conditions are governed by the laws of Malaysia and Members shall submit to the exclusive jurisdiction of the courts of Malaysia.

If you have any enquiries please contact the Call Centre at 03-21418080 or email us at enquiry@binfinite.com.my. For any changes to the contact information, we will update at our website www.binfinite.com.my from time to time.

Some materials on the Website and other BLoyalty promotional materials are the intellectual property of participating Merchants, or other third parties. Members have no right to use such intellectual property.

Each exclusion or limitation of liability in these Terms and Conditions shall also apply for the benefit of each of the participating Merchants and their employees or agents.

eDeal Terms and Conditions
  1. To be eligible to redeem or make any e-Voucher purchase from B Infinite eDeal offers, you must be eighteen (18) years of age and above.
  2. Once the e-Voucher is purchased, no cancellation will be allowed.
  3. Upon purchase of e-Voucher, Members are entitled to redeem the e-Voucher from the relevant Partner in accordance with the terms and conditions stated on the e-Voucher.
  4. Acknowledgement: You hereby acknowledge that the Partners are:
    1. the seller or provider of the e-Voucher code; and
    2. solely responsible for providing Member the products and/or services as described in the e-Voucher.
  5. Reproduction, sale, resale or trade of an e-Voucher is prohibited. Any attempt to carry out any of these will render e-Voucher code to be voided at our discretion. If the e-Voucher is redeemed for amount lower or less than its face value, Members will not be entitled to any cashback, cash refund or new e-Voucher equivalent to the difference between the face value and the amount redeemed as each e-Voucher can only be redeemed once based on its entire value.
  6. It is at the sole discretion of the Partner to determine whether the e-Voucher can be combined with any other promotion, voucher, third party certificate or coupon. Members are advised to read and fully understand each e-Voucher’s Terms & Conditions before purchasing or redeeming it.
  7. Neither BLoyalty nor the Partner is responsible for any lost or stolen e-Voucher codes. It will be the sole responsibility of the Member to safeguard the e-Voucher code(s). Please ensure that you do not disclose your e-Voucher code(s) to anyone except for redemption purposes at the participating Partner’s outlets or e-stores.
  8. Each e-Voucher is unique and can only be redeemed ONCE. Strictly non transferable, non-refundable nor exchangeable for cash, in part or full.
  9. E-Voucher purchased must be redeemed within the e-Voucher validity period. BLoyalty will NOT entertain any request to extend the validity period of the e-Voucher nor issue a new e-Voucher code as replacement.
  10. BLoyalty will not accept any liability or bear any responsibility for the goods or services purchased with the e-Voucher and if any of our Partners varies the price for the same goods or services purchased with the e-Voucher. Any complaints about the goods or services purchased with the e-Voucher must be resolved by you directly with the Partner concerned.
  11. BLoyalty and Participating Partners reserve the right to amend or change the offers/promotions and these Terms and Conditions at any time and from time to time as it deems fit at its absolute discretion without prior notification to Members.