The processing of your Personal Information is also subject to applicable laws. The Personal Information which you provide to us now or
from time to time or have provided to us previously will be used and processed, and continued to be used and processed by us, in accordance
“B Infinite Loyalty Program” means the customer loyalty program operated by us.
“Merchants” means the participating merchants of B Infinite Loyalty Program;
“Personal Information” means any information in our possession or control that relates directly or indirectly to you (or any other individual) to the extent that you (or such other individual) are identified or identifiable from that information or from other information in our possession.
“We“, “us” or “our” means BLoyalty Sdn Bhd (Company No. 154570-W).
- Personal Information
1.1 What we collect from you
Personal Information we collect about you, include but is not limited, to the following:-
- personal details such as name, identity card number, age, gender, nationality, date of birth,
address, telephone number, email address and other details you provide when you apply to be a member
for B Infinite Loyalty Program
- information in connection with products and services you have purchased from Merchants or have
registered your interest with us for purchase, information, updates, inquiries, etc
- other information that are, have been or may be collected by us or Merchants, or which you provide
to us or Merchants from time to time, in connection with any service, transaction, contest, survey,
promotion, questionnaire or communication with us relating to B Infinite Loyalty Program or otherwise
- personal interests or preferences such as language, product or content interests, communicating and
- username, password and other identifiers when you register at our website
Certain information requested by us are mandatory which you must provide and agree to the processing of such mandatory
information by us, failing which, we will not be able to approve or continue your membership with B Infinite Loyalty Program
or provide you information, updates, products or services you requested or relating to the B Infinite Loyalty Program.
How your Personal Information is collected
- when you apply to be a member of B Infinite Loyalty Program or register your interest with us to obtain information
and updates on any products and services
- when you visit our website or social networking sites
- when you enter contests or respond to surveys, promotions or questionnaires
- from our Merchants
- when you make any transaction at any of Merchants’ outlet
- pursuant to any transaction or inquiry or communication made with or to us
Purpose of collecting and processing your Personal Information
- to communicate with you
- to process your application, inquiry or request
- to provide the products and services relating to the B Infinite Loyalty Program or such other goods and services you requested
- for administration of B Infinite Loyalty Program
- to respond to your queries
- to conduct surveys, research and statistical analysis
- to help us monitor and improve our services
- to comply with applicable laws, proceedings or inquiries from regulatory authorities, and enforcement agencies
- any other purposes permitted by applicable laws
- to market and promote other products and services that are or may be offered by us, our partners, Merchants
or sponsors from time to time
- for direct marketing purposes
- to provide you with information and updates on B Infinite Loyalty Program or products and services requested
Sensitive Personal Data
- We do not collect Sensitive Personal Data from you unless required by applicable laws. If you do not want your
Sensitive Personal Data collected by us, please do not submit it.
- “Sensitive Personal Data” means any personal data consisting of information as to physical or mental health or condition,
political opinions, religious beliefs or other beliefs of a similar nature, the commission or alleged commission of an offence
or any personal data prescribed under law as sensitive personal data.
- If you do choose to submit your Sensitive Personal Data to us, such data shall then be deemed to be and will be treated by
and disclosure thereof.
To facilitate the purposes above and the provision of products and services to you, we may process, use and disclose your
Personal Information to the following classes of third parties: -
Transfer of Personal Information outside Malaysia
- regulatory authorities and enforcement agencies
- any court of law or any relevant party in connection with any claim or legal proceedings
- our contractors, service providers, consultants, auditors and advisors on a need to know basis
- our Merchants, partners and sponsors
- any actual or potential assignee, transferee or acquirer of our company or business
Your Personal Information may be transferred to a country outside Malaysia. You hereby consent to us transferring your
Personal Information outside of Malaysia, including to the class of third parties set out above.
Access or Update your Personal Information
4.1 You are responsible for providing accurate and complete information about yourself and any other person whose personal
information you provide us (for e.g., your spouse, children, relatives or third parties), and as such, as and when such information
becomes incorrect or outdated you should correct or update such information by contacting us or submitting fresh information.
4.2 You may, by writing to us at the address set out in Section 6 below:
- request for a copy of the Personal Information we hold about you
- request to rectify or update your Personal Information
Please provide proof of your identity, address and sufficient information to enable us to identify you when submitting your request to us.
4.3 On receipt of your written request, we may:
Limit the process of your Personal Information
- comply or refuse your request to access or rectify your Personal Information.
If we refuse, we will notify you the reasons for such refusal
- charge a fee for processing your request for access or rectification.
By giving or making available your Personal Information or using our website, you expressly agree and consent to the
to receiving communications, offers, promotions and marketing materials from us from time to time. If you:
- wish to opt out from receiving offers, promotions and marketing materials and information on other products and services from us our partners, Merchants, or sponsors
- or would like us to cease processing your Personal Information for a specified purpose or in a specified manner
please notify us in writing to the address set out in Section 6 below. In the absence of such written notification from you,
we will deem it that you consent to the processing, usage and dissemination of your Personal Information in the manner, to the
we may not be able to approve or continue your membership with B Infinite Loyalty Program or provide you information, updates, products
or services you requested or relating to the B Infinite Loyalty Program.
How to Contact Us
BLoyalty Sdn Bhd
Office Block Plaza Berjaya,
12 Jalan Imbi, 55100 Kuala Lumpur
- Contact us at: 03-2141 8080
NOTE: In the event of discrepancies or inconsistencies between the English language version and Bahasa Malaysia version of